Tux Automotive, Europe’s leading provider of Armytrix specialist car accessories and exhausts, has announced the launch of a new website as it focuses on e-commerce to increase sales of its range of automotive accessories.
Tux is the UK Company that provides expert car accessories and parts to the trade and consumers worldwide.
The new website includes a raft of new features as well as improvements to its content pages such as pictures and price display and a framework designed around content, structure and simple navigation.
“The launch of our new specialist website does not marks a change in our online approach with E-commerce, as it has already been a key element in relation to our sales strategy,” said Jav Mahmood, Director of Tux Automotive.
“Our team has done an incredible job enabling us to provide new content and features which help us to deliver an even greater experience for our customers. The increase in conversions will make a significant improvement to our online sales.”
Ian Sanderson, Tux Automotive’s senior Business Development executive was understandably delighted the roll-out has gone so smoothly.
“With such a diverse range of products, we required a site that was simple to navigate, products that could be found easily, along with an effectual and user friendly checkout process. We are very pleased with the results,” said Sanderson.
